KUALA LUMPUR, Tuesday, [29 May 2012]: For the fourth straight year, Bank Islam Malaysia Berhad (Bank Islam) has been named winner of the PLATINUM AWARD for Islamic Financial Services in the annual Reader’s Digest Trusted Brands Award 2012. The Reader’s Digest awards are based entirely on consumers voting through a survey conducted among the readers of the magazine. During the survey, consumers were asked to rate the most trusted brands based on six qualitative criteria: Trustworthiness and Credibility, Quality, Value, Understanding of Customer Needs, Innovation and Social Responsibility. Scores given by consumers for these attributes were combined with the number of people choosing the brand to produce the final rankings in each product category which then determined the awards. A brand that receives a Platinum Trusted Brand Award has achieved a mathematical ranking at least double that of its nearest competitor.
Bank Islam is honoured and humbled to have received the prestigious status once again as it reinforces the confidence of its valued customers. Trust is such an important element in business, hence, Bank Islam is pleased to be able to earn and keep the trust of its customers over time. Moving forward, Bank Islam will continue to intensify its efforts in ensuring high customer satisfaction.
Bank Islam would like to thank its customers and business partners for their trust, high regard and valuable support.