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Bank Islam Launches Asia Pacific’s First Islamic World Mastercard

Offers exclusive, unique experiences
KUALA LUMPUR, Thursday [3 December 2009] – Bank Islam Malaysia Berhad (“Bank Islam”) unveiled today, Asia Pacific’s first Islamic World MasterCard card.  The Bank Islam World MasterCard is an exclusive card membership via invitation only. The World MasterCard card is the most prestigious credit card from the MasterCard range of products. Accordingly, the offers and benefits accorded will allow card members to indulge in the most luxurious comforts in style, class and sophistication.
Encik Khairul Kamarudin, General Manager of Consumer Banking Group said the Islamic World MasterCard Card is Bank Islam’s response to the evolving demand and ever rising expectations of the Bank’s customers.
“As the pioneer of Islamic banking in Malaysia we have been proactive in meeting the needs of Malaysians who seek Shariah-based financial products. It has been designed to meet the needs of the most discerning cardholders; those who have a strong desire for personal attention, best-in-class service and unique lifestyle experiences. The Bank Islam World MasterCard card joins the list of unique and interesting personal finance products that the bank has rolled out in the last few months. This is a testimony that Shariah-based products are innovative and able to capture the interest of the cardholders,” he added.
Encik Khairul was speaking at the media launch of the Bank Islam World MasterCard card at the bank’s head office today.
Commenting on the new payment program, Jim Cheah, Vice President and Senior Country Manager, Malaysia and Brunei, MasterCard Worldwide, congratulated Bank Islam for successfully rolling out Asia Pacific’s first Islamic World MasterCard card.
He added, “The World MasterCard card program marks a milestone for Bank Islam and further reinforces Malaysia’s position as an Islamic finance powerhouse.
Through the launch of this payment card program, Bank Islam has strengthened its commitment to provide world class services to niche market segments – in this case, the premium market. Priceless experiences have always been what we at MasterCard have strived to deliver to our cardholders. The Bank Islam World MasterCard card offers access to one-of-a-kind experiences such as the use of an exclusive concierge service, access to VIP facilities at top private golf clubs and world class dining, spa and shopping privileges.”
The distinctive privileges of the Bank Islam World MasterCard card include higher financing limit, no annual fee for life, free use of a safe deposit box for 3 years, free comprehensive Takaful travel coverage of RM2 million, free Takaful purchase protection coverage of RM10,000 and free Takaful coverage on outstanding balance of RM 100,000.
In addition, there are no compounding charges and card members will get a 20-day finance charge-free period, 0% cash withdrawal fee, 0.8% cash rebate of retail purchases and 0.5% balance transfer rate.
The Bank Islam World MasterCard card is now also accepted at over 2,000 merchants in the Middle East where card members can enjoy exceptional benefits and privileges for telecommunication services, hotel stays, travel, jewellery, car rental, restaurants and more.

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