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Bank Islam Launches Al-Awfar Million Ringgit Campaign


Winner will receive RM1,000,000 in cash!

KUALA LUMPUR, Wednesday [19 September, 2012]: Bank Islam Malaysia Berhad (Bank Islam)’s deposit account, the Al-Awfar account, is expected to gain greater popularity following the launch of the ‘Al-Awfar Million Ringgit Campaign’ today.

“To reward our loyal customers and to give a chance to our new customers to win cash prizes under Al-Awfar’s programme, we have decided to offer a very special prize draw of RM1,000,000 in cash,” said Bank Islam’s Director of Business Development, Encik Khairul Kamarudin.

He said, “The ‘Al-Awfar Million Ringgit Campaign’ is also aimed at encouraging and challenging our account holders and new customers to cultivate the habit of saving on a regular basis. The more they save, the more they deposit into their Al-Awfar account, the greater their chances of winning the prize.”

The campaign will run from 19 September to 30 November 2012 and is open to all existing account holders and new customers.

Encik Khairul Kamarudin explained that to qualify, new customers will be required to open an Al-Awfar account with a minimum deposit of RM1,000 while existing Al-Awfar account holders are required to deposit RM1,000 on top of the current balance by 30 November 2012.

A minimum RM1,000 balance must be kept in the account at all times for a three month period starting 30 November 2012 until the draw date of 28 February 2013.

Each RM1,000 deposit made will entitle the account holder to one entry in the prize draw. Each subsequent deposit of RM1,000 will entitle the customer to another entry.

Customers who do not qualify for the campaign, can still look forward to the Al-Awfar monthly and quarterly draws which carry cash prizes of RM100,000 and RM200,000 each respectively.

In line with the Bank’s business direction, the campaign was initiated to further boost retail deposits by acquiring new customers while improving the average customer deposit per account.

To date, the Bank has secured approximately RM1.1 billion deposits through Al-Awfar of which 90% are in Al-Awfar Savings Account.

Al-Awfar which means “prosperous investment” is based on the Mudharabah contract of profit sharing. Customers may opt for either savings or investment account which enables them to save and earn returns on savings or investments while offering the unique proposition of allowing them to win cash prizes through monthly and quarterly draws or any other similar campaigns.

“This campaign is one way of showing our appreciation to account holders for their support. Bank Islam is always on the lookout for opportunities to give our customers better value through attractive products and services or reward programs such as this,” Encik Khairul Kamarudin said.

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